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Brand awe: A key concept for understanding consumer response to luxury and premium brands
Brand awe: A key concept for understanding consumer response to luxury and premium brands
Journal of Social Psychology
Authors: Jooyoung Kim, Hyejin Bang, and W. Keith Campbell
Year of publication: 2020
https://doi.org/10.1080/00224545.2020.1804313
Advertising nativeness as a function of content and design congruence
Advertising nativeness as a function of content and design congruence
International Journal of Advertising
Authors: Jooyoung Kim, Dongwon Choi, Hanyoung Kim
Year of publication: 2019
https://doi.org/10.1080/02650487.2018.1535224
TV advertising engagement as a state of immersion and presence
TV advertising engagement as a state of immersion and presence
Journal of Business Research
Authors: Jooyoung Kim, Sun Joo (Grace) Ahn, Eun Sook Kwon, Leonard N. Reid
Year of publication: 2017
https://doi.org/10.1016/j.jbusres.2017.03.001
Integrated Advertising-Brand Response Model: Six Roles of Advertising in Branding
Integrated Advertising-Brand Response Model: Six Roles of Advertising in Branding
This is my synthesis of the extant known knowledge, my thoughts, ideas and interpretations for the phenomenon presented. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Main source of extant known knowledge: Kevin Lane Keller (1993), "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity," Journal of Marketing.
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